| Acne Jeans |
| Sweden - Fashion & Design, Sweden |
Acne Jeans unites innovative jeans styles with a versatile wardrobe for men and women, ranging from basic cotton T-shirts, to tailored jackets to luxurious accessories and shoes. While every collection forms a concept, each piece can be worn separately and effortlessly be mixed with other brands. By designing simple, functional clothes Acne Jeans aims to create a modern framework for individuality.
History
Founded in Stockholm in 1996, Acne's ambition was to create and develop their own products as well as helping other people to build their brands. This ambition led to numerous assignments in advertising, graphic design, Internet games and TV production. As a part of the creative collective Acne, the founding stones of Acne Jeans were laid in 1997 when one hundred pairs of jeans were designed and distributed to friends, family and clients. Soon, several stores and boutiques wanted to carry the characteristic jeans with bright-red stitching on raw denim. The first collection was launched in 1998. Since then Acne Jeans' Creative Director Jonny Johansson has worked with a skilful design team to create a strong identity for the brand. Acne is today recognized internationally as a creative collective, unique for its corporate diversity such as fashion, graphic design, film production and advertising, as well as product, business and concept development. From these humble beginnings, Acne Jeans has developed into a renowned jeans brand. Milestones1996 1997 1998 2000 2003 2004 2005 2006 2007 |
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